Launching an Outdoor Expo Inspired by a Podcast

Mar 17, 2025

How a Podcast Sparked a Vision

As an entrepreneur, my mind is constantly engaged, jumping from one idea to the next. To stay focused—especially while traveling—I’ve found that podcasts are an invaluable tool.

One of, if not my favorite(s), Business from the Bass Boat prompted me to do a full 180 early October 2024.

THIS EPISODE featuring Justin Russell of Russell Marine Products truly resonated with me. It reignited an idea from a previous path for creating an outdoor expo that would put Arkansas on the map as a premier destination for a world-class hunting, fishing, and outdoor industry event. Not just anther expo.

Turning Inspiration into Action

I firmly believe that innovation is fueled by faith—by following a God-given idea or improving a product or process that solves a real problem. That’s exactly what AOE (Arkansas Outdoor Expo) represents.

Having attended countless trade shows as both an exhibitor and visitor, I’ve seen firsthand what makes an event successful—and what makes attendees eager to leave. The best expos create unforgettable experiences, while others fall flat.

Building the AOE Brand

Since October, our team has been working tirelessly to bring this vision to life. We’ve been focused on:

Planning the expo details to ensure a unique and engaging experience
Establishing the AOE brand across social media platforms
Partnering with Hawk & Bear to develop a polished, high-quality website

Creating an Unforgettable Outdoor Expo

With a team of dedicated professionals, we are committed to making this event more than just another trade show. Our goal is to create an experience that exhibitors and attendees will be talking about for months, eagerly anticipating the next date and location announcement.

This is more than just an idea—it’s a purpose. Join us on this journey.

Follow along for updates as we bring AOE to life! 🚀

Photo Credit: Chris Brown